DIO Coffee
2019
Branding, Illustration, Packaging
DIO COFFEE is a new coffee brand located in London Canary Wharf in October 2019.
In the beginning, the client directed the brand as Japanese-style hand-brewed coffee. I tried to present a feeling of conflict because the oriental Japanese coffee with the retro-style characters will be in sharp contrast with the modern Canary Wharf. This will make the brand standout and more attractive to the customers.
Ukiyo-e is a genre of Japanese art that flourished from the 17th through the 19th centuries. The term ukiyo-e translates as “pictures of the floating world”, and having a coffee is like holding a piece of driftwood in this floating society.
REFERENCE: UKIYO-E
Ukiyo-e is a genre of Japanese art which flourished from the 17th through 19th centuries. Its artists produced woodblock prints and paintings of such subjects as female beauties; kabuki actors and sumo wrestlers; scenes from history and folk tales; travel scenes and landscapes; flora and fauna; and erotica.
Hand Drawn Sketch
Final Version
The final version of DIO COFFEE branding design.
Based on local history and culture, integrating the brand with local characteristics will make a deeper and more memorable impression to the consumers.
