{"id":96,"date":"2022-10-07T21:59:43","date_gmt":"2022-10-07T21:59:43","guid":{"rendered":"https:\/\/yunilee.co.uk\/?post_type=project&p=96"},"modified":"2025-07-02T18:57:38","modified_gmt":"2025-07-02T18:57:38","slug":"dio-coffee","status":"publish","type":"project","link":"https:\/\/yunilee.co.uk\/?project=dio-coffee","title":{"rendered":"DIO Coffee"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_image=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2025\/06\/P79UIY1-scaled.jpg” min_height=”100vh” height=”100vh” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_font_size=”60px” global_colors_info=”{}”]

DIO Coffee<\/h1>\n

2019<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]

Branding, Illustration, Packaging<\/h1>[\/et_pb_text][et_pb_divider color=”rgba(10,0,0,0.82)” divider_position=”center” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Poppins|300|||||||” global_colors_info=”{}”]

DIO COFFEE is a new coffee brand located in London Canary Wharf in October 2019.
In the beginning, the client directed the brand as Japanese-style hand-brewed coffee. I tried to present a feeling of conflict because the oriental Japanese coffee with the retro-style characters will be in sharp contrast with the modern Canary Wharf. This will make the brand standout and more attractive to the customers.<\/p>\n

Ukiyo-e is a genre of Japanese art that flourished from the 17th through the 19th centuries. The term ukiyo-e translates as “pictures of the floating world”, and having a coffee is like holding a piece of driftwood in this floating society.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.18.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2022\/10\/DIO-Coffee-4.png” title_text=”DIO Coffee-4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2022\/10\/DIO-Coffee-5.png” title_text=”DIO Coffee-5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2022\/10\/DIO-Coffee-6.png” title_text=”DIO Coffee-6″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”28px||28px||true|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”0.6%||||false|false” global_colors_info=”{}”]

REFERENCE: UKIYO-E<\/h1>\n

Ukiyo-e is a genre of Japanese art which flourished from the 17th through 19th centuries. Its artists produced woodblock prints and paintings of such subjects as female beauties; kabuki actors and sumo wrestlers; scenes from history and folk tales; travel scenes and landscapes; flora and fauna; and erotica.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” min_height=”100vh” height=”100vh” custom_padding=”24px||33px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” min_height=”644px” custom_margin=”0.5%|auto|4.6%|auto|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2022\/10\/20221005-yunilee-web-06.jpg” title_text=”20221005-yunilee web-06″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_orientation=”center” custom_margin=”-79px||||false|false” global_colors_info=”{}”]

Hand Drawn Sketch<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_image=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2025\/06\/BobaMockup-1Card1Cup\u62f7\u8c9d.jpg” min_height=”100vh” height=”100vh” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}”]

Final Version<\/h1>\n

The final version of DIO COFFEE branding design.
Based on local history and culture, integrating the brand with local characteristics will make a deeper and more memorable impression to the consumers.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2022\/10\/20221005-yunilee-web-07.png” title_text=”20221005-yunilee web-07″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-27-at-16.57.22.png” title_text=”Screenshot 2025-06-27 at 16.57.22″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”17%||||false|false” global_colors_info=”{}”]

REFERENCE – CANARY WHARF<\/h1>\n

Canary Wharf takes its name from the quay where fruit and vegetables from the Mediterranean and Canary Islands were imported. The disused Docklands site, formed by a loop in the River Thames, was turned into a second financial district to rival the City of London after 1987.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-27-at-17.01.52.png” title_text=”Screenshot 2025-06-27 at 17.01.52″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_image=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2025\/06\/Branding-Identity-MockUp-Vol.15.jpg” min_height=”100vh” height=”100vh” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2025\/06\/20210624-behance.jpg” title_text=”20210624-behance” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_image=”http:\/\/yunilee.co.uk\/wp-content\/uploads\/2025\/06\/IMG_5244-scaled.jpg” min_height=”100vh” height=”100vh” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.18.0″ _module_preset=”default” min_height=”50vh” height=”50vh” hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” theme_builder_area=”post_content” custom_padding=”10vh||||false|false” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.18.0″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_button _builder_version=”4.18.0″ _module_preset=”default” theme_builder_area=”post_content” button_text=”Back to Works” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2In19@” _dynamic_attributes=”button_url” hover_enabled=”0″ sticky_enabled=”0″ button_alignment=”center” custom_button=”on” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on” button_bg_color=”RGBA(255,255,255,0)” button_bg_enable_color=”on” button_border_width=”0px” button_border_width__hover_enabled=”on|hover” button_border_width__hover=”0px” button_font=”Canela||||||||” button_text_size=”20px” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”2px” button_use_icon=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

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